With the fast developing technology, the internet is overtaking a huge number of online businesses which used to be offline. Google tells us that there are currently 4 billion websites in the World Wide Web. It means that nearly one website for every person on the planet. You may think it is an insane number, but, yes, you cannot beat it. Build a website is not that difficult, the problem is just how to make the website stand out from the 4 billion other websites. Seriously, unless you appear differently and stand out; how can you survive from the billions of websites? So, before you decide to build one; here are the questions that you should answer before getting a new website.
What is the purpose of the website?
Building a website is a major project which requires a big investment of time and money. Without a proper purpose or goals, you will just waste your money and time. In business, there are three kinds of websites: brochure sites, lead generator sites, and online shop. The brochure site is an online page which is build to support the offline marketing. Whatever your website, or perhaps the combination of those three, you should know the purpose of the website.
Who is your target audience?
After defining the purpose of the website, you should limit your target audiences. It is crucial to building good structure of the website in order to target the audiences. Most people usually forget this detail and just build the website without considering that people need to get connected emotionally as well as be influenced by your business. This will help you to easily decide what the audiences want from your page.
Do you want SEO?
If you are looking to have SEO on your website, I strongly recommend hiring a company that provides excellent results such as this Jacksonville SEO company. They will help your website rank high in search engines allowing your business to be found.
What do you want the audiences to do once they are on your page?
Once the audiences land on your website, what you want them to do? Buy your products? Sign up for mail list? Follow your social media account? Make sure you establish a reasonable relationship. For example, your audiences will not buy your products on the first land; therefore, you need to establish a further relationship with them. You can offer to newsletter subscribe or free download which requires their email address. However, make sure you do not spam them a reason or provide the unsubscribe option. Spamming is not good for the business.
What are you going to do after launching the website?
This question means what you are going to do after the website launch. This includes creating good quality, fresh, and unique content, analyze the website traffic, participate in social media account, build inbound link, and another SEO strategy in order to increase the website popularity.
What are you going to do to make people find and come back at your page?
The average people will only spend less than few minutes on a page and half of them will never return back to the website. If this happens to you, it will take many lifetimes to be an internet millionaire. Therefore, you need to provide the engaging content, appealing video, and constantly serve something new to attract the audiences to easily find and come back to your website.